Knowledgebase
Advertising Rules
Posted by Gary Bild on 18 June 2015 11:38 AM

Advertising Rules 

 

12.7 “Sold" Signs and Use of the Term "Sold." Only real estate brokers or r.e. salespersons who participated in the transaction as the listing broker or cooperating broker (selling broker) may claim to have “sold” the property. Prior to closing, a cooperating broker may post a “sold” sign on a property only with the consent of the listing broker. This section does not, however, prohibit any broker from advertising the addresses and prices of the properties that have sold in a neighborhood after the information regarding the properties has been published as long as the advertisement does not imply the agent was involved in the transaction unless such is the case and as long as the advertisement otherwise presents a ‘true picture’ as is meant under Article 12 of the N.A.R. Code of Ethics, its Standards of Practice and its Case Interpretations.

 

12.8 Advertising of Listing Filed With the MLS. A listing shall not be advertised by any participant or subscriber, other than the listing broker, without the prior written consent of the listing broker except as provided in Section 12.16 relating to display of listings on the Internet.

 

12.9 Limitations on Use of SANDICOR, Inc. MLS Information in Advertising. Except as provided in Sections 12.7, 12.8, 12.11 and 12.15, truthful use of information from MLS

compilation of current listing information, from SANDICOR, Inc.'s "statistical report, "or from any "sold" or "comparable" report of SANDICOR, Inc. for public mass media advertising by an MLS participant or subscriber or in other public representations for purposes of demonstrating market share is not prohibited. However, any print or non-print forms of advertising or other forms of public representations must clearly demonstrate the period of time over which such claims are based and must include the following notice:

Data from SANDICOR, Inc. for (date) through (date) and represents properties listed or sold by various brokers. If your property is currently listed this is not meant as a Solicitation note: advertising disclaimers must be legible. 

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