Who or What is Clareity Security.
Posted by Gary Bild on 14 November 2014 10:32 AM


The Digital Age is transforming real estate at a rapid pace. A wealth of new information and opportunity is available at our fingertips changing how we function each and every day. Every change brings new challenges.  Clareity Security has solutions.

Leading the way in the development of data security, syndication and access-related products and services, Clareity Security’s team of experts bring deep real estate knowledge and experience to the table and have developed a host of world-class solutions to meet the unique needs of real estate brokers, MLSs, and technology vendors.

In 2005, with the launch of its flagship product, SAFEMLS®, Clareity Security proved its commitment to innovation and quality. Nine years later, it kept that tradition alive with its release of SAFEMLS™ PLUS. This new innovative product offers more features than ever before and continues to provide MLSs with an easy-to-use platform to safeguard their sensitive data against unauthorized access.

Clareity Security understands that MLS organizations struggle to maintain the quality of their data once it leaves the system, and to keep up with the ever-growing list of regulations governing sensitive listing data.  In 2011, Clareity Security tackled the significant challenge of listing syndication and introduced SAFE Syndication™, a data distribution compliance management tool to efficiently address auditing, compliance and reporting of data syndication.

Clareity Security was also at the forefront to establish open industry standards for single sign-on. The single sign-on (SSO) initiative is a cooperative effort of Clareity Security, the National Association of REALTORS®, and top real estate technology firms nationwide. This collaboration led to the genesis of the Clareity Security SSO Dashboard. In 2013, the SSO Dashboard made another evolution to offer e-commerce solutions to the real estate community, providing additional revenue streams to both the MLS and real estate vendors alike with the Clareity Store.

Clareity continues to push forward and create the future of real estate technology. There is a reason Clareity is spelled with an “E”. The “REI” stands for Real Estate Integration, Intelligence, Information and Innovation.

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