Knowledgebase
Remarks: MLS / Advertising Remarks - Syndication
Posted by Gary Bild on 21 August 2014 11:50 AM

 

REMARKS   REMARKS   REMARKS   REMARKS

 

The public remarks are for the physical characteristics of the property and/or community information. Additional information such as buyer's incentives, contact information, open house information AND ALL WEBSITE ADDRESSES, including government programs, are to be placed in the confidential remarks section only. Pertinent information that does not fit in the confidential remarks may be included in the attachment feature. Government and institutional programs that require agents to enter specific information are not an exception to the rule and aforementioned information may not be placed in the remarks or supplemental remarks.

 

 

Rules  12.5.1 Advertising Remarks

Advertising remarks are intended to be included in listing displays on “third-party” websites, and are considered public remarks which will be disseminated to third party sites through an approved RETS feed. Participants and Subscribers may only include the physical characteristics of the property and or neighborhood, listing agent contact information, including phone numbers, email addresses, website information, and open house information. Advertising remarks are prohibited from including additional self-promotion. Participants and Subscribers may not use the advertising remarks for purposes of conveying information about other offices, disparaging other real estate agents, the transaction or the subject property. Participants and Subscribers may not include information considered confidential as described in Sections 2,12.7,12.11,12.14,12.15,12.16,12.19.

For those consumer sites that display MLS remarks, it is the goal of the Advertising Remarks field to provide the consumer with agent contact information that is prominently displayed and makes it clear on how to contact the listing agent directly. The Advertising Remarks field will NOT appear in any PARAGON™ system reports, email reports or Client Connect. 

 

12.5 Misuse of Remarks and Supplemental Remarks

 

Changes are indicated by the use of bold text as seen below in a full display of this rule.

 

12.5 Misuse of Remarks and Supplemental Remarks. The remarks shall be limited to the physical characteristics and descriptive property and/or community information. Participants and Subscribers may not use the public remarks in a listing input form sheet or listing submitted to the MLS or input directly into the MLS database for purposes of conveying information about other offices, disparaging other real estate agents, the transaction or subject property. The remarks may not include the listing office name, agent names, contact information, phone numbers, email addresses, website addresses, owner’s names and phone numbers, title company names, mortgage company names, compensation or bonuses offered to cooperating brokers, showing instructions including references to open house, lockbox, alarm, gate or other security codes, seller’s terms, buyer’s incentives, disclaimers, disclosures required outside of the MLS, or the occupancy of the property (e.g. vacant). Confidential Remarks may include agent contact information, showing instructions, open house information and if applicable the required language outlined in 7.15.2 for Lender Approval Listings. Confidential Remarks may include reference to unconditional compensation and/or bonuses offered to cooperating brokers. Confidential Remarks may not include specific buyer’s incentives, but may refer participants and subscribers back to the listing broker for further details. By submitting remarks to the MLS, the Participant and/or Subscriber grants the MLS and the other Participants and Subscribers the right to reproduce and display the remarks in accordance to these rules. If a listing broker desires to use the remarks from a former or current listing made by another Participant or Subscriber (the “Original Listing Broker”) the listing broker shall first obtain the written permission of the “Original Listing Broker” to do so.

(2 vote(s))
Helpful
Not helpful